Brand
Brand Story
The designs and appearances of indoor spaces where we spend more than half of our lives affect our souls and therefore our behaviors. That is why design is more than just a visual phenomenon, it is a thought process and an action that improves life. Design has to center on human experience and empathize with people. The right furniture design, on the other hand, focuses us on the moment, makes the ordinary extraordinary and the normal special, and brings people closer to their living spaces. It is perhaps the visible face of life.
As JANRA, we aim to create a new perspective and type in the design of our living spaces with the inspiration we get from our story. We are living in an era where aesthetic perceptions are plasticized in our world where people and spaces are similar to each other and where we have become monotonous. As JANRA, we know that the solution to this is to bring natural, breathable, living materials together with our living spaces with a new type and design language and an alchemy. We want to interpret our forgotten heirloom crafts with today’s trends and create our signature on tomorrow’s furniture. While trying to define what is new, we never want to try the conventional and the mediocre.
Every design reflects the spirit of the brand it bears. Sometimes we cannot define the brand, but we understand that the design belongs to that brand from its type and line, its emotion passes to us and becomes familiar to our soul. We want everyone who uses JANRA to feel this emotion deep in their soul, from the first moment they see and touch it. As JANRA, we focus not only on the appearance of the furniture, but also on the feelings and experiences it provides. Our biggest dream is to make furniture that has a soul and lives.
Because we know and believe that;
We perceive life with our senses and give meaning to it with our soul.